lyf is a new coliving concept designed for next-generation travellers. They have a wide array of social spaces, designed to allow you to live, work and play. lyf aims to allow lyf guests to plug into a community and its local culture. Each lyf property is uniquely designed to reflect the flavors of its locale through culture, heritage, and showcases local artists and designer works within the property.

As food and HDBs are the two hallmarks of a Singaporean’s life, we brought that alive through the campaign to launch lyf Funan Singapore, featuring quirky stop motion content that combined quinessential local elements with the value of lyf.