Aveeno Baby believes that parenthood is a learning journey, where everyday is a milestone for a little one. Inline with the launch of Aveeno Baby products, Aveeno wants to celebrate the litte achievements of a baby by connecting with their consumers through IG stickers.

Illustrations and animation style are cutesy and childlike, to highlight on characteristics features of a baby. Shapes such as hexagon/circles and a wheat motif is used to show that Aveeno Baby products uses natural oat extract, has vitamin E and is gentle on baby’s skin.