lyf by Ascott
2019-2021
lyf (pronounced "life") is a hospitality concept that provides coliving spaces for digital nomads, technopreneurs, creatives and self-starters to “live your freedom” in a dynamic environment. The apartments, social spaces and experiential programmes at lyf properties are designed for guests to forge connections and to nurture a strong sense of community.
As lyf launch their spaces in Singapore (Funan) and Bangkok (Sukhumvit 8), we created social media content that is energetic, spirited and trendy to promote the properties. Not just limited to working online, we also collaborated with influencers from Thailand to experience the notable facilities & amenities in lyf Funan, and attended lyf’s bootcamp that shaped the current lyf’s crew today.
Discipline: Art Direction, Content Planning, Social Media Design
Client: lyf by Ascott
Project Completed Under: Section
*documentation in progress