Lucky Chance 11.11 Sale
2020
In collaboration with Lucky Chance, an online-store that sells thrifted apparels, I was tasked to design 5 animated Instagram posts and related stories in various vibrant art styles to promote their 11.11 Sale. To be inline with Lucky Chance’s brand style — themes/ motifs/objects generally associated with luck especially dice/magic 8 ball are used. I also incorporated gradients, bold colours and illustrations.
Discipline: Art Direction, Content Planning, Animation, Social Media, Illustration
Client: Lucky Chance
Project Collaboration With: Lucky Chance
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